Taking a 1003 and building rapport is a given, and most LO’s do this fairly well. Consider this. This has become a game of “Respect.” Yes respect for your customer, but more so your customers Respect for YOU. Rapport is and will always be an important part of your sales approach; however, it can also work against you when done in the traditional context and with the wrong timing. Yes it’s important for your customer to like you, but it’s far more important for the customer to respect you.
Have you ever heard your customer say “I really appreciate your time, and all your hard work, give us some time to think it over.” Of course you have. Respect is greater than rapport in the initial call and I will show you exactly how to gain massive respect and what exact techniques, word tracks, and transitions to use so that you trigger optimal willingness to share information, accept your advice, and move forward quickly.
Quick Take Away: In the first call you do not build a relationship. What we do is create a client experience that sends a message to your new customer that they should identify you as trusted relationship material. This pays off big time in your close. As I like to say, "Originate with the Close in mind." If you practice these new tactics your customer will have already chosen you to do business with before you even make it to your pitch.